Point Of Sale Materials
POSM
What is POS?
POSM stands for Point of Sale Materials. POSM are all the Point of Sale marketing materials used to sell and showcase your products or services.
What types of POS Materials are there?
Some of the most common PLV materials are the following:
- Displays (floor, counter)
- Linear signage
- Lightboxes
- Vinyls
- Security Gate Covers
Among others.
Point of Sale Displays
POS displays are structures that function as permanent or temporary furniture in commercial spaces, with the primary goal of increasing the sales of a product or service.
We can classify them according to their Position, the Materials used for their manufacture, and the Purpose or Motive.
Position
Display depending on Position
Where are you going to place your POS Material?
Floor Display
Floor Display
Expositores de Suelo
Shelf Marketing Tools
Shelf Marketing Tools
Counter top Displays
Counter Top Displays
Depending on where you want to position your POS Material, we can categorize the materials as floor stands, counter or table top displays and shelf materials.
Floorstand Displays
A floor stand, also known as a floor display or floor fixture, is a structure designed to showcase products on the floor of a store or exhibition. These displays are especially useful for highlighting products and promotions in high-traffic areas, helping to increase visibility and sales.
Some examples of floor stands, all designed and manufactured by Euromon PLV, are the following:
Counter Top Displays
A counter top display, also referred to as a tabletop display or counter stand, is a compact fixture used to exhibit products on a counter or tabletop surface within a store or exhibition. These displays are strategically positioned at checkout areas or other high-traffic locations to capture the attention of customers and promote impulse purchases.
Some examples of countertop displays by Euromon PLV, are the following:
Shelf Marketing Tools
Shelf marketing tools are essential components of retail strategy, designed to enhance product visibility and sales on store shelves. These tools include shelf talkers, shelf wobblers, and shelf banners, among others. They are strategically placed near products to attract the attention of shoppers, provide information about the product's features or promotions, and ultimately influence purchasing decisions.
In short, the strategic choice of point-of-sale (POS) positioning - whether through shelf practices that maximize shelf visibility, floorstands that capture attention at floor level or countertop displays designed to make the most of counter space - plays a crucial role in the impact and effectiveness of product promotion.
Materials
What is your POS Material made of? There's three main categories.
Permanent Displays
If your POS Material is made of Metal, Plastic, Wood or its derivates, we can classify it as a Permanent Display.
METAL
PLÁSTICO
MADERA
Permanent displays are essential for product presentation and sales strategy, offering a durable solution that effectively organizes and highlights merchandise. Unlike temporary displays, they are designed to be an integral part of the commercial space, enhancing the shopping experience with their robust structure suitable for various products.
Investment in permanent displays benefits the durability and aesthetics of the furniture, as well as strengthens the brand image through consistent and professional presentation. Their customized design adapts to the specific needs of the business, boosting merchandising strategy and significantly improving the customer shopping experience.
Temporary Displays
If your POS Material is made of a material that doesn't last long, such as cardboard, we can classify it as a Temporal Display.
Ecofriendly Displays
If the material used is MDF Wood (Medium-density fibreboard), then we can classify it as eco-friendly display.
Notice how, not all MDF Wood displays are ecofriendly displays.
MDF Displays can only be classified as eco-friendly, if the inks used to print on it are recyclable, and there is no plastic layers. Euromon PLV's MDF displays are 100% recyclable.
To learn more about Euromon PLV's ecofriendly practices, click here:
Purpose
What's the reason behind your POSM?
There's many reasons why you'd go for POS Materials, these can be Educational, Promotional, Interactive or Branding, among others.
Educational
Educational POS materials guide customers, enhancing their understanding of products with clear benefits and features, making complex choices simpler.
Promotional
Promotional POS materials spotlight deals and new products, driving immediate interest and encouraging impulse purchases with strategic placement.
Interactive
Interactive POS materials offer a hands-on experience, using technology to engage customers and deepen their connection with the product.
Branding
Branding PLVs strengthen brand identity, creating a visually consistent experience that builds trust and loyalty among consumers.
Lightboxes
Illuminated signs are an essential resource in the world of POS displays for capturing attention and creating an immediate visual impact.
These elements, characterized by their ability to light up messages, logos, or products, become true focal points within the communication strategy in commercial spaces.
Within the range of POS illuminated signs, LED Neons stand out for their versatility and aesthetic appeal.
Unlike traditional neon lights, LED Neons offer much lower energy consumption, are more durable, and allow for a greater variety of custom designs.
Vynils
Vinyls are a fundamental resource in any POS strategy due to their versatility and customization capability.
Used in stores, shop windows, and surfaces of all kinds, vinyls allow for the communication of advertising messages, promotions, and branding in an attractive and direct way. Their adaptability to different surfaces enables vinyls to be applied on windows, walls, floors, and virtually any area within a commercial space.
In addition to their visual appeal, vinyls are also an economical and quick-installation option within POS strategies.
Security Gate Covers
A security gate cover is a POS element designed to conceal and protect security alarms in commercial spaces, aesthetically integrating them into the environment without compromising functionality.
These devices allow anti-theft systems to be discreetly covered.
Made from durable materials with customized finishes, security gate covers not only protect security devices but also enhance the establishment's image by minimizing visual distractions.
In POS marketing, a well-designed security gate cover combines functionality and style, providing a neat and professional appearance that elevates the customer experience.
To Summarize
What is POS? POS (Point of Sale Advertising) includes all materials designed to promote and display products or services directly at the point of sale.
Among the most common types are displays (floor, countertop), shelf talkers, illuminated signs, vinyls, and security gate covers, each aimed at capturing attention and enhancing the shopping experience.
